HELLO
WELCOME TO MY PORTFOLIO! WELCOME TO MY PORTFOLIO! WELCOME TO MY PORTFOLIO! WELCOME TO MY PORTFOLIO! WELCOME TO MY PORTFOLIO! WELCOME TO MY PORTFOLIO!
MARKETING SAVVY: With an English degree, creative flare, and interest in marketing my career has spanned a wide variety of industries. I have created, edited, and published content pieces in many formats, across dynamic channels, and helped brands target B2B and B2C audiences through personalized content and supportive data analytics. Just after college I got an experiential education in SEO through management and trading of a sizeable domain name portfolio for which I helped run keyword analytics in support of automated website building software connected to affiliate marketing campaigns. From there I founded my LLC and dabbled in rental property management and dog grooming on the side while I sought experience and a focused career path direction. I interned with a publishing company in Tulsa, OK as an editorial assistant within the Dental Department. While there, I cut my teeth on writing and editing journalistically, and for a specific industry with a very technical audience of Dental professionals. I recorded weekly product review videos and learned about running a YouTube channel. I gained confidence interviewing dental professionals about product and research developments for my written and layout design contributions to a monthly e-magazine called PROOFS. The publishing co. held a hiring freeze while the industry struggled with the transition from print to digital. Meanwhile, I stumbled into my first "real" office job with an Oklahoma manufacturing company, a maker of a safety product called rupture discs. In my three years as the marketing communications person for that brand, I serviced three unique industry segments (Chemical Processing, Oil & Gas, Building/Fire Safety) with tradeshows, digital campaigns, and sales enablement materials while also managing the overarching brand and PR efforts.
CONSULTING CHOPS: After hiring a digital agency in my role as a marketer, I decided to try my hand at freelance content services. I worked with a Tulsa-local group of yoga studios, a few restaurants, and a Kickstarter project to create social media calendars, content, and strategy. I also worked briefly with an OK-based billboard company where I developed a better understanding of "Out of Home" (OOH) advertising - strategy and design - and the role it plays in a larger marketing outreach plan. I enjoyed client consultation services and helping customers engage audiences in new industries to me then, such as senior living care, personal fitness, home pest prevention, and more. In 2019, I found my way to remote agency teams where I honed my skill sets as an expert content creator, communicator, and consultant. I advised on social media strategy (content, analytics, etc.) for beer, wine, and liquor brands and handled community engagement on social media for a collection of hospitality brands. I learned the foundational regulations and community requirements for Wikipedia and became a researcher, and consultant for recognizable brands in Telecom, Airline, Paint, and other industries, helping them adhere properly to guidelines on the site. Furthering my experience in the agency realm and with client work, I joined an international agency team specializing in marketing automation. My role as a client success strategist built new muscles for me in relationship management and consulting with account renewal cycles in mind. Leveraging that position for one with a Director title, I had yet another opportunity to join a much smaller agency upstart where I specialized in public relations and added the Biopharmaceutical industry to the list of client types I serviced. That role also allowed an opportunity to draw on old skill sets in a new way to aid with business systems setup and operational infrastructure to support scalability.
Lerin Madole
ph: +1 (940) 367-7593
REMOTE | U.S.A. Timezone CST
WILL TRAVEL or RELOCATE
home: Broken Arrow, OK
office: Denison, TX
© 2024 by Lerin Madole. Created on Wix Studio.
I'm Lerin, Multimedia Marketing Maven
(prounounced like "Erin" with an L in front 😉)
Get to
Know Me
Bringing creativity to content & tenacity to teamwork...
I'm tactical in my analytical approach, conscientious communication, and data-informed decision-making. My specialties include bespoke brand content across channels, creative problem-solving, effective project management, and inspiring audience engagement.
I also have a co-working cat, Liam, and a major flare for arts & crafts. On the weekends you might find me walking a beach, hiking, kayaking, or exploring somewhere new.
Pleasant Pass-times
When not at work, I'm finding balance among my many hobbies & favorite pass-times. I love to chase waterfalls and soak up sunsets with my husband, Jimmy, and two dogs, Pilot & Delta. Among my many skills, I'm also a certified yoga instructor, the source of my mobility, inspiration, and side-hustle.